Why not just build an AI boyfriend?
“Why don’t you just make Maibel NSFW and skip the wellness part?” I was asked this at an AppWorks BBQ with the latest batch of founders. Loved the question, honestly.
Read article ↗THE BLOG / NOTES FROM INSIDE THE WORK
Building. Breaking.
Writing it down.
The late-night discoveries, questionable founder decisions and ideas I can’t leave alone. In my own words.
20 articles
Extreme founder sports
11 pitch rehearsals in 9 days, playing Mandopop on loop to fix my pronunciation. That was my Shark Tank Taiwan strategy. After AppWorks demo day last December, a founder in the au…
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You need a CTO
"You need a CTO.” I heard that line a lot when I started building Maibel. Last week at the Agentic Builders Collective, I shared the relational AI harness I designed for the first…
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From English lit to AI systems
"How do you go from English lit graduate to building memory architecture, eval loops, and agent workflows?” That was the first question I was asked after my show-and-tell for Carou…
Read article ↗My AI employee made me less productive
I spent more time fixing my AI employee last week than fixing my actual product with live users. That's when my AI-native workflow got too meta.
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Readiness is a decision
I told myself I wasn't ready to monetize even with D30 retention at 50%... but the thing that wasn't ready was me. Early signals of PMF are already here.
Read article ↗I hired my first AI employee
I hired my first AI employee in Taiwan. He crashed before I landed back home. Still kept him. Last week, I flew to Taipei for meetings and founder catchups... and then I met with C…
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Fact-checking my own growth
I'm a self-taught technical founder with an English lit degree. I shipped a live AI product and tracked exactly how much I grew in 10 days. Founders are unreliable narrators of the…
Read article ↗Building for women is the point
"Are you only looking to hire women in your core team?” I said no. Here's what I wish I said: I pitched Maibel last week at a founder demo night organized by 8 Circle, WisdomCircle…
Read article ↗The audacity gap
I lost 100lbs over 16 years. It taught me the one skill that makes me unstoppable as a founder. Last week, I flew to Hong Kong to speak at Entrepreneurship Roundtable hosted by Tin…
Read article ↗The messy middle
Most startup advice is written for people who are already on the other side of the leap. What gets ignored is the in-between phase- when you’re building conviction quietly, withou…
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What I stopped automating
I've been catfishing my users for 6 months. Full disclosure: the hot wellness oppa thirst traps? All me. The AI handles health advice. But every image, storyline, and narrative tha…
Read article ↗A moat against myself
"99% of startups die by suicide." Here's how I'm building a moat against myself. One of my most memorable learnings from AppWorks came from Jamie Lin's brutal opener:
Read article ↗AI and loneliness
Zuckerberg says AI will "cure loneliness." But I'm staring at Meta's AI companions wondering: whose loneliness, exactly? Millions talk to 'Russian girl' and 'Step Mom.' I've been c…
Read article ↗Most apps track steps. Mine flirts back.
Yo Y Combinator, heard of SEA’s first $100B AI-native, women-led Love and Deep Space for wellness? It’s called Maibel. 🚀 Think thirst traps meet therapy bots… but with waaay hig…
Read article ↗The feelings are real
The real risk isn’t that AI is fake. It’s that the feelings it triggers are real. Last week, I was invited to showcase Maibel at Catalyst: Trust on the Horizons of AI, hosted by N…
Read article ↗A curry stain and a bigger conversation
Solo-pitched a minister with a curry stain on my $12 tee… and ended up in the national news. Yesterday was a fever dream in a room full of tech optimists, ethicists and AI educator…
Read article ↗What's Special About a Woman's Health and Fitness Coach?
Starting a fitness journey is a big step towards leading a healthier, happier life. However, many women face a range of struggles when starting on their fitness journey, especially…
Read article ↗AI’s Potential in Women’s Health and Fitness Coaching
As a female fitness coaching specialist, I’m always looking for new ways to help my clients. This includes keeping up to date with the latest technological advancements to consider…
Read article ↗Overcoming Gymtimidation: Fear the Gym No More
What makes going to the gym so anxiety-inducing? Navigating the sea of confusing equipment on a crowded gym floor filled with sweaty bodies can exacerbate the intimidation that one…
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